The Significance of Cultural Relevance: The Spark That Ignites Brand Loyalty
In the evolving customer landscape, brands must embrace Hispanic culture as an asset. Daniel Sokol, EVP of Digital Solutions at eContent Digital, emphasizes the importance of cultural relevance in Hispanic marketing. Effective marketing connects deeply with the audience through a profound understanding of cultural behaviors. Cultural relevance is the key to forging strong bonds, with each interaction contributing to a lasting narrative in the hearts and minds of the audience.
Healthcare The Final HISPANIC Frontier
Pedro de Cordoba, VP of Client Solutions at eContent Digital, highlights the chronic underinvestment in Hispanic healthcare outreach, affecting the nation's readiness for the future. The pandemic revealed disparities, with Hispanics facing job losses and healthcare challenges. Cordoba emphasizes the need for innovative policies and increased investment in prevention due to high comorbidity rates. He calls for a budget allocation to create healthier Hispanic communities.
Healthcare Marketing to the Hispanic Community: A Growing Market Segment
The Hispanic population is growing, and so is its buying power. How will your health system meet their needs?
Recognizing the need to fill the void, the marketing team at Montefiore Medical Center, a 2,059-bed academic medical center and teaching hospital serving one of the largest Hispanic communities in New York City, engaged the content team at eContent Digital to create original health news and information for the hospital’s Hispanic community.