HEALTHTV SERIES
The Hospital that became the place “to go” for the Hispanic Community in New York.
The
Challenge
The goal is to establish one of the largest hospitals in the city as the leading reliable source for Hispanics in the Tri-State area, where all their health concerns can be addressed.
To become the place "to go" for Hispanics to live a healthier life.
To drive incremental revenue growth for the institution.
The
Results
Morning show
275,000
Impressions
Digital
395,000
Impressions
Access Total
Segments
Segments
520,000
Impressions
Promo Average
1,400,000
Impressions
2.6 MILLION
Impressions
success
Marketing Strategy Delivers Results
The hospital is being identified as a health leader for the Hispanic Community.
More Hispanics are attending the hospital.
