Data
Backed
Human
Focused®
eContent Digital takes a strategic approach to content creation. We work closely with healthcare organizations to understand their goals, target audience and unique value proposition.
We conduct thorough research, develop content strategies and align our content with their overall marketing objectives.
Our strategic approach ensures that the content we create is aligned with the organization's brand voice and goals, while keeping it genuine, authentic and human centered.
Who We Are
The Only Hispanic Marketing Agency
Built as a Growth Engine for Health Systems
We are the only Hispanic healthcare marketing agency combining 30+ years of award winning broadcast production with data driven digital strategy built for health systems focused on winning patients, community and reputation.
With 100+ bilingual campaigns across TV, radio, digital and social, we deliver healthcare specific marketing designed as a patient centric growth engine to capture and convert insured Latinos.
Bilingual Content That Converts
Native speakers and healthcare specialists building messaging aligned with how Hispanic patients search, decide and take action.
Data-Driven Patient Growth Strategy
Campaigns built on data identifying high value Hispanic patient segments and deploying strategies that drive appointment bookings, ACA enrollment and long term retention.
Full-Service Hispanic Healthcare Marketing
End to end bilingual content production including TV, video, digital, paid media, SEO, social media management, social listening and online reputation management.
The Opportunity
Tap Into the Fastest-Growing
Market in the U.S.
49 million insured Latin patients represent one of the largest healthcare growth opportunities. If your health system is not reaching them, competitors will, making this a critical driver of long term patient acquisition, retention and market share growth.
Why Act Now
A Critical Healthcare Access Shift
Major changes in healthcare coverage are reshaping how millions of patients access care, creating a time sensitive opportunity for health systems to lead.
What's Changing
ACA subsidy adjustments & rising premiums
Marketplace enrollment is projected to fall significantly. Hispanic patients among the most impacted.
Medicaid policy changes & new restrictions
New eligibility restrictions limiting coverage access across many communities.
Navigator funding cut by 90%
Federal enrollment guidance gutted, leaving patients without coverage support.
The Opportunity for Health Systems
Fill the trust vacuum
Health systems that communicate clearly through trusted channels will attract and retain these patients.
Capture enrollment before the window closes
Culturally fluent outreach converts eligible Hispanic patients before your competitors do.
Protect quality metrics & reimbursements
Bilingual outreach improves HEDIS, CAHPS and CMS reimbursement performance.
Our Solutions
Full Service Hispanic
Healthcare Marketing
Social Media Management & Community Engagement
Bilingual healthcare social media management across Facebook, Instagram, LinkedIn, X, TikTok and YouTube covering content creation, analytics, social listening and community management to increase patient engagement and brand trust.
Bilingual Content Production
Culturally relevant English and Spanish healthcare content, including TV commercials, digital video, radio and social media designed to drive patient engagement, education and conversion.
Paid Media & Google Ads for Healthcare
Data driven Google Ads and paid social campaigns targeting high intent healthcare keywords in English and Spanish to increase patient acquisition, appointment bookings and service line growth.
SEO & Bilingual Healthcare Web Content
SEO optimized English and Spanish website content, landing pages and health education resources that improve search rankings and attract Hispanic patients actively searching for care.
What Inaction Costs You
Delaying Action is an Expensive Decision
Lost Patient Volume
When Hispanic patients enter the system through a competitor, that initial interaction often determines where they return for primary care, specialty services and family referrals, limiting your long term patient growth.
Declining Quality Performance
Low Latino patient engagement negatively impacts HEDIS scores, CAHPS ratings and value based care outcomes, directly affecting CMS reimbursements. Bilingual, culturally relevant outreach improves access, adherence and overall performance.
Erosion of Community Trust
Health systems that fail to communicate risk being overlooked. Trust influences patient choice and once established with a competitor, it is difficult to regain.
Our Reel
Case Studies
Campaigns That Drive Real Patient Acquisition
Current Client
Montefiore Einstein
10+ social profiles, bilingual community management, Bronx NY
Past Client
Mount Sinai Hospital
Bilingual campaigns, East Harlem & Upper Manhattan
Past Client
Access Health CT
ACA enrollment, Spanish language campaigns, Connecticut
Trusted By
Leading Healthcare Organizations Nationwide
Award-Winning Work
Markets We Serve
Localized Hispanic
Healthcare Marketing
Each market has its own cultural dynamics, patient demographics and media landscape. Our city specific teams deliver campaigns built for your community.
Dallas – Fort Worth
2M+ Hispanic residents. Fastest growing U.S. metro by Hispanic population. Growing Spanish language healthcare search. Bilingual Google Ads, social media and content production for DFW health systems.
Learn more →econtentdigital.com/dallas
Miami – South Florida
70%+ of Miami-Dade is Hispanic. Cuban, Venezuelan, Colombian, Central American, the most culturally diverse Hispanic market in the U.S. Requires neighborhood level cultural specificity.
Learn more →econtentdigital.com/miami
New York City
2.5M+ Hispanic residents. The Bronx, Washington Heights, Jackson Heights, Bushwick. We manage Montefiore Einstein's Hispanic outreach from our New York office.
Learn more →econtentdigital.com/newyork
Let's Talk
Ready to Reach
More Hispanic
Patients?
Book a free consultation with our team. We will audit your current Hispanic patient outreach, benchmark it against your market and show you exactly what a targeted campaign would look like for your health system.