OBJETIVO TU SALUD
To create a digital space for the television series "Objetivo Tu Salud" (Objective your Health) by Montefiore - Einstein, that is authentically tailored towards a Hispanic Audience.
To provide a reliable stream of health and wellness content as well as news about research, technology, and other medical advancements that is also actionable and entertaining.
To further strengthen their position as a champion for the wellbeing of the Hispanic Community.
We developed a strategic social media solution that would fit Montefiore Einstein's needs. After careful review, we chose Facebook and Instagram as our platforms for the following reasons:
The largest number of Hispanic users actively engaged on these platforms.
The users matched up to the project's desired audience interests and geolocation attributes.
Facebook and Instagram had already been in the market as platforms long enough to offer robust audience targeting, building, management options, and other advanced features that other up-and-coming smaller social media platforms did not.
We developed a research and insight-based, strategic editorial calendar from the ground up. This included institutional health news and events, health awareness months, essential weeks, and days.
Frequent, relevant lifestyle content, such as recipes, tips, exercise, and motivational quotes, was curated and distributed.
for Content & Marketing 2021.