PSA: WE AREWHAT WE EAT
To communicate the value of healthy and balanced nutrition to an audience with a reduced attention span and less time to consume and process media, while constantly being bombarded by information. Our GEO target was the Hispanic Community of the NY Metro and Lower Hudson area.
We considered the demographic and current cultural aspects of the target audience and looked for easily consumable, short-form digital media as an inspiration.
As a result, we developed ¡Somos lo que comemos! (We are what we eat!), a Bilingual English/Spanish campaign series of short, easily digestible, and engaging 30-second videos promoting healthy habits in the Hispanic Communities.