Access Health CT is the Connecticut Health State Market created by the Connecticut Legislature to satisfy requirements of the federal Affordable Care Act.
A comprehensive multi-agency integrated marketing effort was started, from consumer awareness to education and engagement to enrollment, all within an aggressive 10-month timeframe under the watchful eye of state and federal policymakers.
We developed a broad spectrum of marketing tools and tactics that included a multicultural and bilingual media campaign.
The spanish TV campaign "Mercado de Salud" (Health Marketplace), included long and short format video content.
Half-hour shows for consumers and for small business owners; inserts in Univision's morning show "Despierta Hatford", and inserts for "El Show de Analeh", a 15-year Hispanic affairs show in CT.
A series of interactive engagement tools on the Exchange's educational website also gave consumers the help they needed to prepare themselves for enrollment. All tools were highlighted in a television campaign.
highlight how Integrated Marketing helped to launch Connecticut's Health
Insurance Exchange.
curriculum at the Harvard Business School and the Harvard T.H. Chan School of Public Health.
AWARDS
local TV & cable campaign
Gold Stevie Award for Executive of the Year Silver Stevie Award for Marketing Executive of the Year
Making the Right Choice
interactive content/rich media
