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The Challenge
To communicate the value of healthy and balanced nutrition to an audience with a reduced attention span and less time to consume and process media, while constantly being bombarded by information. Our GEO target was the Hispanic Community of the NY Metro and Lower Hudson area.
What we did
eContent considered the demographic and current cultural aspects of the target audience and looked to easily consumable, short-form digital media as an inspiration.
As a result, we developed ¡Somos lo que comemos! (We are what we eat!) was a Bilingual English/Spanish campaign created by eContent TV for Montefiore Hospital, a series of short, easily digestible, and engaging 30 seconds videos promoting healthy habits in the Hispanic communities.
Success
Our PSA's have been seen by thousands of people on broadcast media, Facebook and Instagram. This is an ongoing campaign that is still being watched by people around the NY Metro and Lower Hudson area.
Awards
Five 2021 Communicators Awards Distinctions for the videos Healthy Breakfast and Five Servings Per Day.
Craft Categories-Audio / Sound Design for Film / Video / Television
Healthy Breakfast - We Are What We Eat!
Film/Video-Health & Wellness for Film / Video / Television
Healthy Breakfast - We Are What We Eat!
Craft Categories-Audio / Sound Design for Film / Video / Television
5 Daily Servings - We Are What We Eat!
Craft Categories-Editing for Film / Video / Television
5 Daily Servings - We Are What We Eat!
Film/Video-Health & Wellness for Film / Video / Television
5 Daily Servings - We Are What We Eat!
