Doctor que usa la tableta digital

Health TV Series

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The Challenge

The goal is to establish one of the largest hospitals in the city as the leading reliable source for Hispanics in the Tri-State area, where all their health concerns can be addressed.

To become the "Go-to" place for Hispanics to live a healthier life.

To drive up revenue growth for the institution.

To Increase brand awareness.

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The Results

"Health TV Series"

Morning show (15 shows)

"Health TV Series"

Digital

"Health TV Series"

Access Total Segments

275,000 IMP.

395,000 IMP.

520,000 IMP.

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"Health TV Series"

Promo Average

1,400,000 IMP.

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Success

Marketing Strategy Delivers Results

The hospital is being identified as a health leader for the Hispanic Community.

More Hispanics are attending the hospital.

31% growth

272,811

357,938

year 0

year 1

Impressions