The Challenge
To create a digital space for the television series "Objetivo Tu Salud" (Objective your Health) by Montefiore - Einstein, that is authentically tailored towards a Hispanic Audience.
To provide a reliable stream of health and wellness content as well as news about research, technology, and other medical advancements that is also actionable and entertaining.
To further strengthen their position as a champion for the wellbeing of the Hispanic Community.
What we did
With this in mind, eContent Digital went to the drawing board and developed a strategic social media solution that would fit Montefiore - Einstein's needs.
After careful review, Facebook and Instagram were chosen as our key platforms.
Starting from the ground up, we developed a research-based, strategic editorial calendar. This included institutional health news and events, health awareness months, important weeks, and days.
Daily relevant lifestyle content: recipes, tips, exercise, motivational quotes.
Success
With over 20,000 highly targeted and engaged followers our social media profiles have now garnered over:
3,500 +
pieces of content
2,500+
incoming messages
7,300,000 +
impressions
4.9
out of 5 rating
350,000 +
engagements
Awards
The Communicator Award of Excellence
for Content & Marketing 2021.
