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The Challenge

To create a digital space for the television series "Objetivo Tu Salud" (Objective your Health)  by Montefiore - Einstein, that is authentically tailored towards a Hispanic Audience.

To provide a reliable stream of health and wellness content as well as news about research, technology, and other medical advancements that is also actionable and entertaining.

To further strengthen their position as a champion for the wellbeing of the Hispanic Community.

What we did

With this in mind, eContent Digital went to the drawing board and developed a strategic social media solution that would fit Montefiore - Einstein's needs.

After careful review, Facebook and Instagram were chosen as our key platforms.

Starting from the ground up, we developed a research-based, strategic editorial calendar. This included institutional health news and events, health awareness months, important weeks, and days.

Daily relevant lifestyle content: recipes, tips, exercise, motivational quotes.

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With over 20,000 highly targeted and engaged followers our social media profiles have now garnered over:

3,500 +

pieces of content


incoming messages

7,300,000 +



out of 5 rating

350,000 +


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The Communicator Award of Excellence

for Content & Marketing 2021.

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