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The Challenge
The goal is to establish one of the largest hospitals in the city as the leading reliable source for Hispanics in the Tri-State area, where all their health concerns can be addressed.
To become the "Go-to" place for Hispanics to live a healthier life.
To drive up revenue growth for the institution.
To Increase brand awareness.
The Results
"Health TV Series"
Morning show (15 shows)
"Health TV Series"
Digital
"Health TV Series"
Access Total Segments
"Health TV Series"
Promo Average
275,000 IMP.
395,000 IMP.
520,000 IMP.
1,400,000 IMP.
Success
Marketing Strategy Delivers Results
The hospital is being identified as a health leader for the Hispanic Community.
More Hispanics are attending the hospital.
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